Made in the USA products. In Part 3, I'll explain how B2B suppliers can attract manufacturers who source US-made materials for their products. In this article, the examples I have used illustrate my perspective as a consumer ; none of the companies discussed are customers or affiliates, and I have no data on their PPC or SEO campaigns. I'll provide five examples from two searches, along with my recommendations for how search marketers can help consumers buy Made in the USA products with confidence. Search #1: Lamps made in the
USA My initial search for “lamps made in the USA” (Figure 1) only shows results from carousel and organics; I had to do an incognito search for the ads to appear (Figure 2). google-serp Figure 1: Top of first page of search results with carousel google-serp Figure 2: Top of the jewelry retouching service first page of search results with AdWords Since I'm looking for a table lamp, I'm not interested in the carousel items, so I skip them. The first two text ads don't have "made in the USA" in their headlines or in their ad copy, so I'm ignoring them.
I'm not looking for LED lighting, so I'm also ignoring the third text ad. In both SERPs, however, I have three good organic listings to choose from: one for LampsUSA and two for Bellacor. Both listings have either "Lamps Made in USA" or "Lamps Made in USA" in the title tag and code snippet, so those companies seem to have what I'm looking for. Both companies are distributors and sell different brands of lamps, which means they do not manufacture them. LampsUSA Click on LampsUSA to go directly to the purchase page of its