Any beginner who has set foot in Google Analytics can prove that the vast amount of data available can easily crush even the most powerful avengers. Battle with Thanos. About the ego. With all his avenger companions. Let's do it like this. You need to be Guardians of the Galaxy to manage the very difficult task of sifting all your data. However, in order to measure the ROI of your digital marketing activities, you need to get some basic metrics before signaling Marvel Bunch. Because without proper equipment, even the god of thunder is quite powerless.
Digital Marketing ROI: 11 Indicators to Understand 1. Cost per lead If your website is collecting leads for your sales team to "close", you need to know how much you are paying for each lead. advertisement Continue reading below If the cost of each photo color correction services lead is higher than the cost generated by closing the lead, it indicates a backward return on the investment. 2. Read close rate How do you track lead closes? I'm sure you're doing this offline. That is, the data is not integrated into the online data we are analyzing or collecting.
That's fine, but you need to monitor the lead closing rate so that you can match it with the generated leads. This helps ensure that your digital marketing efforts are providing profitable leads. This information can also be used as a control over new digital marketing efforts. If you notice a sudden influx of new leads, but they are closing at a lower rate, you may need to adjust your targeting efforts. 3. Conversion unit price Using the above data, you should be able to understand the cost per conversion.